Support meta descriptions with strong page titles, use the keyword but don’t overuse it, place the keyword close to the title, focus on readers, not just search engines, show benefits and value, include your brand name if necessary, write Write 50 to 60 characters, write unique page titles for each page. The meta description is a snippet of up to about 155 characters — a tag in HTML — that summarizes the content of a page. Search engines usually display it in search results if the phrase you are looking for is included in the description. Optimization is therefore crucial for on-page SEO.

This post shows you the qualities of a good meta description and how Yoast SEO can help you with that. The meta description is an HTML tag that provides search engines and searchers with a description of what the page is about. It appears below the page title on search engine results pages (SERPs). A meta description is a short snippet, a description tag in HTML that summarizes the content of a web page.

On a search engine results page (SERP), the meta description is displayed below the page title and URL. The meta description is displayed below the title tag and URL. In addition, the intent of a viewfinder also affects the appearance of SERPs and what a page title or meta description should look like. Page titles and meta descriptions show how your web pages present themselves organically in Google’s search results. So, they’re a simple but effective element that you can focus on when improving a website’s on-page SEO.

In particular, you can use it to search for duplicate titles or meta descriptions on the website, as well as pages that are missing page titles. You can find out how to test the pixel length of your page title later in the “How to test your new page titles and meta descriptions” section. As with page titles, meta descriptions can be created dynamically for larger websites. So please talk to the developer of your website about how you can achieve this. So it’s important to check how Google displays search results before you write your meta title and description.

Once you’ve uploaded your metadata, you’ll need to review the positive or negative impact of your changes. In addition to primary and secondary keywords, you can also add latent semantic indexing (LSI) keywords to your descriptions. Before you start writing your meta titles and meta descriptions, be inspired by websites like Screaming Frog and Meta Tag Extractor, which let you download complete metadata from other websites. If your competitor has a long description that takes up a lot of space, it not only stands out more, but it also takes up more screen space and pushes other pages further down the search results page.

These rules are simple and easy to follow, and the result of well-optimized page titles and meta descriptions will drive more traffic to your website. By targeting personas with user intent and combining keywords with this research, it’s possible to reach your audience with a level of sophistication and optimization that really resonates. If quotes are important in your meta description, you can use the HTML entity instead of double quotes to prevent truncation. Google is based on pixels based on meta descriptions. So keep this specification in mind for the appearance of your meta descriptions on SERPs.